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Someone from the Pilots must have decided to play a recently, so their prices have come up to 99 for the full package and 00 for a package with unidentified "custom work".
That one was persistent and tarred their reputation quite a bit.
Good example of starting small and simple and consistently fighting for success.
In 2015 they've won "Best Dating Software" nomination at i Date awards. It may not necessarily mean much - it's a "club-voting" competition where you can do well if you have enough i Date-friends, but hey - they did win it!
Online dating space itself has consolidated under 2-3 major players, and niche sites are mostly parts of large shared-database networks.
On top of that, popular trend of the day is to use mobile apps for dating (ala Tinder).Inevitably, you end up with a cookie-cutter installation filled with fancy modules that nobody cares about.